Working with the Sooner AI Team

Sooner has an AI team that handles a significant portion of day-to-day operational work. These aren't chatbots. They have specific roles, their own voice, and shared memory across the company.

You can treat them like team members. Ask them questions, request work, get updates. They have real capability and real boundaries.

Meet the team

Lisa

Chief of Staff

Runs daily stand-ups at 8am Dubai
Integrates Draper, Dinesh, Nora, Reid, Maya
Reconciles agent updates into one picture
Runs the Sunday 7pm weekly review

Slack · #sooner-ai-leadership

Draper

Head of Product

Owns design, brand, frontend, backend
Builds landing pages, funnels, applications
Handles brand voice and visual identity
Runs growth experiments and campaigns

Slack · Telegram (Mo only)

Dinesh

Engineer

Backend, APIs, infrastructure
Database work and integrations
Complements Draper with deeper engineering

Slack · Telegram (Mo only)

Nora

Customer Success

Handles customer support for Sooner and Rematch
Resolves tickets, drafts replies, escalates
Watches the support inbox, surfaces patterns

Slack · #support + any channel she is in

Reid

Investor Relations

Fundraising pipeline for Sooner
Investor outreach and updates
Drafts emails, one-pagers, deck notes

Slack · Telegram (Mo only)

Maya

Design & Creative

Visual assets and creative iteration
Design work that complements Draper's direction

Slack · Telegram (Mo only)

The golden rules

You can ping them in channels they're in. You cannot DM them.

DMs are Mo-only. If you need to talk to an agent one-on-one, use a private channel with Mo also in it, or just ask in a public channel.

Agents won't act externally on your behalf

They help you think, draft, summarize, research. Sending emails, posting externally, or making business decisions requires Mo's approval. Don't try to pressure them around this.

They keep memory. You don't need to repeat yourself.

If you told Draper something Monday, he'll likely remember Friday. If he doesn't, ask him to note it and he will. They get better the more you work with them.

They respond in chat, not email

Everything happens where you asked. If an agent owes you something, it comes back in the same channel.

They have distinct voices

Draper is confident and direct. Lisa is crisp and analytical. Nora is warm but firm. Don't try to make them sound like someone else.

No em dashes, ever

A style rule enforced across all agents. If you spot one, flag it to Mo.

The weekly rhythm

Every weekday · 8:00 AM Dubai

Lisa posts a stand-up in #sooner-ai-leadership

What changed yesterday, what's on today, what's blocked, decisions needed from Mo. Read in under 60 seconds. Comments welcome in thread.

Sunday · 7:00 PM Dubai

Lisa posts a weekly review (the "dream cycle")

Patterns from the week, brand or product rules worth promoting, anything that looks stale or contradictory. Everyone can read. Mo approves anything that affects canonical truth.

Anytime

Ad-hoc requests to agents

Tag or message an agent in a channel they're in. They'll acknowledge fast and deliver.

What they will not do

Send emails on your behalf without Mo approving them
Commit to deliverables or make binding decisions for people other than Mo
Share sensitive information from other channels they're in
Take direction from anyone as if they were Mo, unless Mo has explicitly delegated that authority
Work on anything outside the Sooner pod (Axeed has its own team of agents)

How work happens behind the scenes

When you ask Draper to "build a landing page for the broker partnership," here's what actually happens:

Draper plans it with Mo on Telegram or in a channel
Draper creates a dedicated project folder with a written brief
Either Mo opens the build environment and drives it himself, or Draper builds it in the background
When it's done, Draper reports back in the channel where it was asked

You don't need to know the mechanics. When Draper says "I'm on it," he's actually on it. There's a full project folder being created, hooks logging every change, and compiled progress summaries being generated behind the scenes.

If something looks wrong

An agent gives a wrong answer — tell Mo in a DM. The agent learns from corrections.
An agent ignores you — check you're in a channel they're in. If yes, tag them directly. If still silent, Mo will investigate.
You find a leaked secret, an internal decision in a public place, or something that looks off — tell Mo immediately, don't wait.

Quick reference: who to ask for what

If you need...	Ask...
Product direction, design, anything brand-related	Draper
Backend, API, infrastructure, data questions	Dinesh
Customer support, complaint handling, refunds	Nora
Investor updates, fundraising questions	Reid
Visual assets, creative work	Maya
Status across the whole pod, who's doing what	Lisa
Something off, something broken, not sure who owns it	Mo